Accessibility Statement

Our Commitment to Accessibility

At PureGrubs, we believe the internet should be available and accessible to anyone, regardless of ability or circumstance. We are committed to fostering digital inclusion and ensuring that our e-commerce storefront is fully accessible to individuals with visual, auditory, motor, and cognitive disabilities.

To fulfill this commitment, our digital assets have been designed and implemented to conform to the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA standards. These guidelines explain how to make web content more accessible to people with a wide range of disabilities and more user-friendly for everyone.

Implemented Accessibility Features

Our online store has been fully remediated and optimized to eliminate digital barriers. We maintain high accessibility standards across our store, specifically focusing on the following core areas:

  • Keyboard Navigation: Our main menus, collection filters, and checkout funnels can be navigated entirely without a mouse, using standard keyboard controls (Tab, Shift+Tab, Enter).

  • Alternative Text (Alt Tags): Our product catalog, marketing banners, and UI elements include descriptive alt text so screen readers can accurately describe visual assets.

  • Focus Management: Our theme templates ensure that when dynamic elements (such as slide-out drawer carts, pop-ups, or search bars) open, the user's keyboard focus shifts inside them logically and remains contained until closed.

  • Semantic DOM Structure: The underlying HTML uses proper landmark tags (<nav>, <main>, <header>, <button>) and structural labeling so assistive technologies can seamlessly parse our store.

  • Color Contrast: Text and background color ratios meet or exceed the required minimum threshold of 4.5:1 for optimal readability.

Ongoing Maintenance and Third-Party Content

While our core website is fully compliant, we recognize that maintaining an accessible website is an ongoing effort. Because our store utilizes dynamic e-commerce features, third-party applications, and regular product inventory updates, we continuously monitor and regularly scan our source code and catalog. Our goal is to ensure that any new content or app updates seamlessly maintain our strict accessibility standards.

Accessibility Support and Feedback

If you ever experience any difficulty navigating our website, or if you notice any feature or functionality that you believe is not fully accessible, we want to hear from you immediately so we can address it.

We provide direct human assistance to ensure you can seamlessly enjoy our products. Please contact our dedicated accessibility support channels with a description of the specific issue or a suggestion for improvement:

  • Email: support@puregrubs.com

We take your feedback seriously and aim to respond to all accessibility inquiries within 24 to 48 business hours to provide alternative paths to purchase, product details, or immediate checkout assistance.